0333 335 6487

Stronger Together The Key To Smarter Growth

  • Your Partner in driving your Strategy, Sales and Business Development. Expert Guidance through Consulting, Training, Mentoring and Coaching services. Fractional CCO, SD, NED on demand. Working with ambitious, fast growing businesses.
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Understanding Your Ambition We know the challenges of scaling a business. That's why we offer tailored detailed solutions designed to fuel your ambitious growth, no matter your business size.
Expertise in sales strategy, customer acquisition & market expansion We provide proven techniques and training to enhance sales performance & streamline processes, accelerating your revenue growth.
Leadership Support: CCO, NED, SD Access seasoned expertise with our Fractional CCO, NED and SD services, offering leadership and guidance precisely when you need it. Strengthen your leadership team without the overhead.
Grant Funding Readiness & Start-Up Success We help unlock new opportunities for growth & expansion. Start Up Package inc. Go to market commercialisation plan, stakeholder engagement & Company formation.

Our services

Sales Strategy, Workshops, Training

Growth Support & Business Mentoring

Fractional CCO, SD & NED On Demand

Start-Up Packages & Get Funding Ready

About Us

At Alloy Business, we help ambitious businesses accelerate growth, boost performance, and unlock their full potential. Whether you're energising a scale-up, optimising a mature business and requiring development of your sales team or requiring go-to-market strategies for your start-up , we deliver strategic insight and hands-on support that drives measurable outcomes.
Led by founder Roya Croudace—an accomplished Commercial Director, Non-Executive Director, and entrepreneur—Alloy Business combines deep commercial expertise with a proven track record across blue-chip corporations, scale-ups, and SMEs. Roya’s leadership spans the creative industries, tech, health, and professional services, with a focus on crafting and executing growth strategies, building high-performing teams, and fostering innovation.
Our strength lies not only in experience but also in our connections. Through a trusted network of expert associates and industry insiders, we offer tailored, high-impact solutions across strategy, sales, funding readiness, and leadership development.
Roya also plays a key role in regional business leadership as the Institute of Directors Surrey Ambassador for Sales & Business Development, a Business Surrey Specialist Advisor for Sales, and Senior Growth Champion at Hampshire Growth Hub.
With Alloy Business, you gain a strategic growth partner who’s as invested in your success as you are. Let’s build a smarter path to business growth together.
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  • "Working with Roya has been a complete game-changer for us at Liquona. She brings a rare mix of clarity, insight and sound commercial thinking that’s helped us sharpen our sales strategy, we can already see changes to the business. Roya is not only lovely to work with she has a gift for cutting through the noise and getting to what really matters, her support has been incredibly valuable, and I’d recommend her in a heartbeat to any business looking to get serious about sales."
    Mark Stevens, Client Relationship Director at LIQUONA
  • "At JSP Media Group, we had the great pleasure of working closely with Roya, where her dedication in helping us reach our full potential is truly commendable. Roya's keen insight into market trends, coupled with her innovative approaches, has consistently led to remarkable results that are essential for any business aiming to thrive in today's dynamic marketplace.
    Roya is an invaluable asset to any business looking to grow intelligently and sustainably. Her expertise, professionalism, and unwavering commitment to excellence make her a standout business developer. I wholeheartedly recommend Roya to anyone seeking to take their business to new heights."
    Jemish Patel, Managing Director at JSP Media Group
  • "I first met Roya when she joined our team of business mentors supporting local businesses on the H2G programme. Roya was full of enthusiasm and energy and clearly relished supporting SMEs. Roya was very knowledgeable about the business and enterprise sector and able to offer really valuable advice to the SMEs. I was delighted to recognise her ability, passion and expertise and appoint her Associate Programme Director to develop the H2G programme. She brought new ideas and energy to supporting local business and the national programme; it was a pleasure working with her and I can wholly recommend her services."
    Joanne Hooker, Solent University Help To Grow Lead
  • "Roya is an experienced, empathetic mentor and creative problem solver. As an expert business consultant Roya acted as Associate Programme Manager for Goverment-backed Help To Grow Management programme at Solent University. This supports SME Business Leaders achieve productivity and growth.
    Really enjoyable working with Roya as she has a breadth of experience, is flexible and has outstanding communication skills. Roya adds value and is great to partner you as an expert business and marketing consultant, coach or mentor."
    Caroline Walsh, Solent University Head of Business School
  • "Roya has mentored me for the past 4 months as part of the Help to Manage Course. She is a great listener and really allows you to work through your ideas, before providing what I found to be invaluable advice and insight. She was very quick to get a good grasp of the industry and business that I work for, so I immediately felt that I was getting a lot of benefit out of the sessions. On top of all that, she is friendly, jovial and a pleasure to chat to. I would highly recommend Roya as a mentor."
    John Owen, Relationship Manager at We Know Data
  • "I have worked with Roya on several projects over the last 8 years and I am always impressed with the enthusiasm and professionalism she brings. Roya is very good at pulling teams and stakeholders together in order to reach a goal. She is able to quickly understand complex business concepts and articulate them for a broader audience. "
    Richard Cooper, Funding Advisor at Oxford Innovation

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Find out how Alloy can support your business ambitions
Alloy Business
© Copyright 2025 Alloy Business Innovation Ltd. Company number 12605727
Contact
Phone: 0333 335 6487
Email: contact@alloybusiness.co.uk
Address
Archer House 10 reigate road KT17 1PH